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Research papers

Basic research for product planning and product development

If a manufacturer of domestic appliances wants his product planning and product-development to be profitable in the long run, he will have to obtain some knowledge about the circumstances in which housewives do their work, besides analysing the...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Sander de Leve
Company: Philips International
June 15, 1965
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Citation

de Leve, S. (1965a, June 15). Basic research for product planning and product development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/basic-research-for-product-planning-and-product-development


Research papers

Advertising research

This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for...

Catalogue: ESOMAR Conference 1960
Author: Sander de Leve
June 15, 1960
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Citation

de Leve, S. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-research-90


Research papers
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Citation

Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/group-discussion-on-a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media-and-advertising-research-


Research papers

Advertising research (French)

This treatise does not pretend to bring anything new or to be complete. The ESOMAR Congress gives the writer an opportunity for reflecting on his own research activities, and for making a few marginal notes which will serve as the starting point for...

Catalogue: ESOMAR Conference 1960
Author: Sander de Leve
June 15, 1960
×

Citation

de Leve, S. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-research-french--92